At some point, almost every athlete starts thinking about what comes next. The second act, if you will.
Some put their name on a protein powder and collect a cheque. Some do something considerably more interesting.
The Athlete Founder analyses the business models, brand strategy, and commercial decisions behind the interesting ones. Fortnightly. Research-driven. No hype.
By Tobias Mews. Former Telegraph journalist, adventure athlete, EMBA candidate.
Business journalism for the athlete economy.
A newsletter launching 21st March.
Strategic case studies on the businesses athletes build. What works, what doesn't, and why. One story, every two weeks.
For athletes figuring out what comes next. For the marketers, strategists, and operators working around them.
What's it really like to take part in the Tough Mudder? Well, I attended the very first Tough Mudder in the UK to find out.
Tobias Mews tackles one of the UK's toughest cyclesportives along a classic route
Cycling from John O鈥橤roats to Land鈥檚 End In the life of every outdoor fitness junkie, there are days when the whole world looks exciting, interesting, fun and the
In 2012, I was invited to participate in the inaugural Etapa de la Veulta that saw me ride 120 miles and 6000m of ascent (including three Cat 3 climbs and a Cat 1). Sadly, the race never quite materialised into the success of the French version.
What can you do in 60 minutes? Let's find out!
Introduction I love to race. From the nervous excitement I experience on the start line, followed by a rush of adrenaline as I step outside the boundaries of my self-imposed
It takes grit and determination to ski tour to the equivalent height of Mount Everest. But the Everest in the Alps challenge is something else. I explain the 10 things you need to know in order to succeed.
How do you go about training for a ski mountaineering challenge that will take you up the height of Everest, when you have two young children, one of which is a newborn? With difficulty!
What's it take to ski to the height of Everest? I aim to find out in my next challenge.
I鈥檓 the first to admit that running an ultra marathon is on the whole a mental game. However, one also has to know when mind over matter can actually
Alongside聽a decent pair of bike shorts, possibly the next most important purchase you鈥檙e going to make is a waterproof bike shell. There鈥檚 lot of choice, but one thing is certain - you get what you pay for. We test out one of the best - the Aussie Grit Apparel Flint Men鈥檚 Bike Shell.
You can call it serendipity. Luck. Chance. Good timing. What ever the word, from the moment I first came across new outdoor apparel start-up, Aussie Grit Apparel, I just knew
