Most coverage of athlete businesses is either fan content or a press release. You get the origin story. You get the "why I started this." You rarely get an honest look at whether the model actually works.
Every two weeks, I publish a strategic case study on an athlete-led venture: what they built, how the business model functions, where the smart decisions were, and where the risks are. Kilian Jornet building NNORMAL from a mountain village in Andorra. Andy Baddeley turning a YouTube running channel into a media business. The people doing something real, not just putting their face on someone else's idea.
The analysis draws on business strategy, brand frameworks, and original interviews. Real numbers where they exist. Honest assessment where they don't.
No motivational quotes. No lessons from the locker room. Just the business.
Subscribe below. One story, every two weeks. Free to start.
