I've spent two decades in endurance sports - competing in hundreds of races, often on the podium, and giving first-hand accounts from extreme events around the world. I've been a columnist for The Telegraph, published two books, and interviewed Olympic swimmers, pro cyclists, climbers, and polar explorers. Being an athlete gave me access to their world.
Now I'm covering a different kind of transition: how athletes build businesses after they stop competing. The Athlete Founder analyses the strategy, positioning, and business models behind athlete-led ventures.
Business journalism that takes athletes seriously as founders.
A newsletter about how athletes build businesses after they stop competing.
The real stories behind athlete-led ventures - what works, what doesn't, and why.
➡ For athletes figuring out what's next, and fans who want to understand the business side of sport.
What's it really like to take part in the Tough Mudder? Well, I attended the very first Tough Mudder in the UK to find out.
It's been on the cards for a while, but the Hard as Trails podcast that I've been creating for what feels like an eternity is close
Tobias Mews tackles one of the UK's toughest cyclesportives along a classic route
Cycling from John O’Groats to Land’s End In the life of every outdoor fitness junkie, there are days when the whole world looks exciting, interesting, fun and the
In 2012, I was invited to participate in the inaugural Etapa de la Veulta that saw me ride 120 miles and 6000m of ascent (including three Cat 3 climbs and a Cat 1). Sadly, the race never quite materialised into the success of the French version.
What can you do in 60 minutes? Let's find out!
Introduction I love to race. From the nervous excitement I experience on the start line, followed by a rush of adrenaline as I step outside the boundaries of my self-imposed
It takes grit and determination to ski tour to the equivalent height of Mount Everest. But the Everest in the Alps challenge is something else. I explain the 10 things you need to know in order to succeed.
How do you go about training for a ski mountaineering challenge that will take you up the height of Everest, when you have two young children, one of which is a newborn? With difficulty!
What's it take to ski to the height of Everest? I aim to find out in my next challenge.
I’m the first to admit that running an ultra marathon is on the whole a mental game. However, one also has to know when mind over matter can actually
Alongside a decent pair of bike shorts, possibly the next most important purchase you’re going to make is a waterproof bike shell. There’s lot of choice, but one thing is certain - you get what you pay for. We test out one of the best - the Aussie Grit Apparel Flint Men’s Bike Shell.
